PRODUCTIVITY-BOOSTING FITNESS TOOL ATTRACTS 60 MILLION FACEBOOK VIDEO VIEWS
HOVR SWING GOES “VIRAL”, OUTPERFORMING THE SIT-STAND DESK IN UNCONSCIOUS MOVEMENT, CALORIE BURNING AND FUN
Debuting at NeoCon 2017, the HOVR is earning applause for how well it solves the lack-of-movement problem that plagues workplaces. The Mayo Clinic-NEAT inspired and certified fitness tool developed its customer base via crowdfunding and has earned a viral social media following without paid media. Its ability to produce more calorie burning and movement than Standing or Sitting has resulted in five-figure unit sales from nearly 90 countries using only an e-commerce website.
“Using it, feels like being on vacation,” says Kyle Buzzard, Director of Design at a major design firm, of the HOVR’s simplicity and appeal to a myriad of fitness-conscious users. The concept for the patented invention emerged from a collaboration between Physical Medicine and Rehab specialist Dr. Ron Mochizuki, MD, ACE-certified personal trainer John Godoy and an anonymous retired entrepreneur. The three sought a way to exercise unconsciously while seated at a laptop or in front of a television, all without any mental distraction.
The HOVR design was officially recognized as one of the first NEAT- certified products (Non-Exercise Activity Thermogenesis) a process created and administered by Mayo Clinic’s Dr.
James Levine M.D., PhD Co-Director of Mayo Clinic ASU Obesity Solutions Initiative and Gabriel Koepp, Program Manager of Research Operations at Mayo Clinic. The science of NEAT, developed and supported by the Mayo Clinic, concluded that small daily physical movement such as walking, even fidgeting played a role in sustainable weight loss and improvement in overall health. NEAT™ (Non-Exercise Activity Thermogenesis) small daily physical activities could have more impact on overall health.
HOVR improves on the current crop of workplace fitness products with its focus on unconscious movement. While studies have shown that sit-stand desks, under-desk pedal devices, treadmill desks and ball chairs encourage movement at the expense of cognitive productivity, the HOVR was designed for all-day use that can boost productivity.
HOVR IS AN IMPORTANT EXAMPLE OF THE SHIFT IN THINKING ABOUT WORKPLACE HEALTH:
FROM STATIC (STANDING OR SITTING) TO MOVING
Starting five years ago we were told, “Sitting is the new smoking.” The office furniture industry responded quickly with the Sit-Stand Desk. However, by 2015 new research began appearing by highly respected institutions such as the Oxford Study*, Cochrane study* and others questioning the extent of benefits from standing.
Other noteworthy benefits of the HOVR include:
- Produces calorie-burning movement, unlike standing desks and normal sitting
- Burns significantly more calories than normal sitting (based on an independent study by the Department of Kinesiology at University of Illinois at Chicago and Mayo Clinic)
- Features Mayo Clinic certification for NEAT™ (Non-Exercise Activity Thermogenesis)
- Lets users choose their own intensity level while at a desk
- HOVR comes with optional activity-tracking that syncs with many fitness apps
Interest has come from many different areas besides the workplace:
- Sit-Stand Desk Manufacturers
- Schools Assisted Living
- Call Centers
- Video Gaming
- Transportation Industry
About HOVR: “Sit down, start moving:” the HOVR Swing presents a revolution in office furniture and workplace fitness. Promoting unconscious natural movement, HOVR burns calories, boosts productivity, and counters the adverse health effects of standing or sitting for long periods of time. Join the movement — learn more at hovr.pro/media or at the benefits summary at hovrpro.com/science.
Discover the Benefits of Unconscious Movement
Perfect to use with your Sit-Stand desk too!
When it comes to health problems related to sedentary lifestyles, “the problem is the absence of movement rather than sitting.”1 The HOVR creates non-distracting, unconscious movement that tackles many health challenges, all while users remain seated. Read on to discover more HOVR pluses:
A “non-workout” that burns big calories. The Mayo Clinic released a study2 confirming the HOVR’s ability to increase calorie expenditure by 20% — that’s better than either sitting or standing. Certified NEAT3 in 2016, the HOVR can also help support sustainable weight loss.
A diabetic’s dream may come true. Research at the University of Missouri, Department of Kinesiology4 is verifying HOVR’s effectiveness with blood sugar control. With more than 50% of the U.S. adult population either diabetic or pre-diabetic, this is a game-changing potentiality.
An easy way to improve brain function. Using the HOVR continually doesn’t reduce cognitive productivity5. In fact, the HOVR might actually improve cognitive productivity by producing unconscious movement.
A heart-healthy boost, without even standing up. It looks like HOVR may be giving blood clots, swelling, and other heart-related problems the heave-ho. Recent tests at Tokai University6 have demonstrated HOVR’s positive impact on blood circulation.
The HOVR is a godsend for any task requiring focus, concentration, and cooperation, In short, everything education. Several schools in the U.S. and Canada are already putting this benefit to the test with promising results7. Regular students as well as those with ADD/ADHD, “fidgeters,” and hyperkinetic learners may all benefit from the HOVR’s unconscious movement.
Visit us at National Ergo Expo
Soon we will be exhibiting at National Ergo Expo! Come check out our booth and try a HOVR for yourself.
When: August 22nd – 24th, 2017
Where: 3655 Las Vegas Blvd South, Las Vegas, Nevada